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Marketing Manager
Medway
£30,000 - £35,000 / Year
Marketing Manager - Medway
Are you a Marketing Manager seeking a new permanent opportunity? Do you have experience of creating successful multichannel digital campaigns, working at a strategic level on loyalty programmes as well as experience copywriting/marcomms experience?

You will be able to quickly interpret web analytics, Qlik and large data sets to target and segment our customer and prospect base intelligently, focusing on and driving purchasing behaviour. You will also have a passion for copywriting, excellent attention to detail, creativity and the ability to hit the ground running.

This role suits a candidate who is used to working in a fast-paced environment within a fantastic marketing team that consists of long standing team members! You will need to be able to multi-task and juggle lots of different projects simultaneously without compromising on deadlines or accuracy.

Responsibilities

* Manage the budget and report monthly on ROI and lead generation activities
* Copywrite and produce all content for innovative campaigns to drive traffic, digital prospects and to acquire customers and grow Rewards
* Create a solid leads pipeline for the Connect sales team and our digital events and education team
* In conjunction with the Enterprise/Digital Marketing team, manage the ConnectDental, Rewards and Business Solutions websites
* Create and implement a digital marketing strategy
* Develop an inbound content marketing programme using magazine-style articles and online content to drive interest in digital dentistry and digi-lab experiences
* Manage Rewards P&L, budget and points accrual process to strategically direct our sales
* Manage new product launches to ensure success - with advertising, web, support materials, plus activities supporting the sales team to maximize chances of success
* Remain informed about trends and changes in the market that will affect the product portfolio and the strategic offering

* Develop an integrated customer loyalty, retention and redemption strategy in support of business priorities, which drives revenue and sales and delivers targeted signups
* Manage partner scheme relationships and monitor the performance, costs and profitability of partner schemes being offered to customers as rewards

Education

* Preferably marketing degree and/or equivalent CIM level
* A digital marketing qualification
* Would be required to study and pass BDIA Introduction to Dentistry course

Please apply or call today if you believe you have the relevant experience for this role. (Apply online only).

Office Angels is acting as an Employment Business in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.